Sustainability

Last updated: August 2011

Sirena recognises overfishing is a legitimate global concern. For more than 55 years, the Sirena brand has maintained a loyal consumer following through its passion for delivering a quality product, while ensuring a continued commitment to sustainable fishing practices.

Sirena operates under a comprehensive sustainability policy, which includes adhering to the International Sustainability Foundation (ISSF) code of conduct. The company is also a proud member of OURSOURCE – a not-for-profit organisation that aims to promote sustainable developments for the fishing industry.

As part of the company’s ongoing commitment to sustainable practices, the following changes will be implemented over the next 12 months:

- Reduce production of Yellowfin tuna, in favour of increased Tonggol tuna – a sustainably preferred species of tuna
- Further employment of the pole and line fishing method
- Introduction of FAD-free tuna through a new range of tuna and rice meals
- Detailed information on packaging including the type of tuna used and catchment code details

Sirena: The International Sustainability Foundation

Sirena adheres to the International Sustainability Foundation (ISSF) code of conduct, a collaboration of the tuna industry and the World Wildlife Fund (WWF).

Our goal is to prevent healthy tuna stocks from becoming overfished and allow overfished stocks an opportunity to rebuild.

Sirena is committed to taking action in relation to:

• - Illegal, Unreported and Unregulated (IUU) fishing - by refraining from transactions in tuna caught by vessels on the IUU list;
• - Traceability - by maintaining strict records which include the name of catcher and transshipping vessel, fish species, ocean, fishing trip dates, fishing gear employed, date the company took ownership of the fish and each species by weight;
• - Research data- to ensure that research findings conducted by the ISSF is as accurate and complete as possible;
• - Bycatch - supporting the ISSF in its efforts to facilitate global research to mitigate the impact of capturing non-target marine life.

Sirena: Dolphin Safe and Drift net free

All of our Sirena Tuna is proudly drift net free and dolphin safe as certified by the Earth Island Institute

Sirena: Sustainability Project

Sirena is proud to be a supporting member of OURSOURCE, a not-for-profit organisation that aims to promote sustainable sector developments to reduce poverty of fish producers and establish a more equitable distribution of value chain benefits. OURSOURCE projects include conducting research and program development into challenges that exist within Pacific pole and line fishing communities, with the aim of finding solutions that will not only benefit local communities but promote a more sustainable fishing system

Our collaboration with OURSOURCE not only keeps Sirena up to date with all the latest information regarding tuna sustainability but helps us to secure tuna that meets with our sustainable tuna procurement policies.

Sirena: Our labeling

Sirena is committed to having a healthy dialogue with our customers about what goes into Sirena tuna.

We are currently undergoing changes in our packaging to include information regarding what type of tuna we use and the fishing methods used to procure it. More information about Sirena can be found on our website under FAQs

To view Sirena’s sustainability and traceability procurement policies please click here